Skip to content

Alterra Blog

September 23, 2026
Your AI Strategy Is Only as Good as the Context You Give It

I spend a lot of time talking about what’s new in HubSpot: new features, new functionality, new ways to automate processes, and new tools that make...

Read More
August 19, 2026
HubSpot Pipeline Best Practices: Pipeline = Process

Why Every HubSpot Pipeline Should Represent a Process

HubSpot is simplifying its pipeline limits, giving customers more fle...

Read More
August 14, 2026
HubSpot’s New Marketing Contact Limit Can Prevent Surprise Billing

If You Do One Thing in HubSpot Today, Set Your Maximum Marketing Contact Limit

HubSpot has released a new billing safeguard that every Sup...

Read More
July 30, 2026
HubSpot Introduces Cross-Object Filtering on CRM Index Pages

HubSpot has introduced cross-object fi...

Read More
July 08, 2026
HubSpot Finally Lets You Associate Leads with Campaigns

 (And It's About Time)

For years, one of the biggest gaps in HubSpot's Campaigns tool has been the inability to associate the L...

Read More
June 20, 2026
Marketing Hub vs. Marketing Studio: Features, Workflows, and Adoption

Over the last several months, I've found myself having the same conversation with marketing leaders, agencies, and HubSpot customers.

Read More