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Alterra Blog

June 07, 2026
HubSpot Expands Core Seat Access to Docs, Email Templates, & Snippets

HubSpot has released two updates that make collaboration across teams significantly easier.

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June 01, 2026
You Don't Have to Build the Entire Business Before You Start One

Starting a business is intimidating.

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May 13, 2026
HubSpot Marketing Hub is having a moment right now.

Seriously, looking over the last few weeks of Marketing Hub updates it easy to ...

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May 01, 2026
The Missing Piece in Event Automation (Finally Arrives in HubSpot)

Workflow action to change contact participant state for a marketing event is finally here in HubSpot—and if you man...

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April 18, 2026
The HubSpot Setting That Makes Your CRM Feel Helpful or Infuriating

One of the most overlooked customizations in HubSpot isn’t flashy, but it quietly determines whether your CRM feels helpful or infuriating. 😤

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April 14, 2026
How HubSpot Onboarding can Fail (And What to Do Instead)

If you’ve recently invested in HubSpot—or you’re considering it—you’re not alone. Thousands of organizations adopt HubSpot every year with the same...

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