KEEPING HUBSPOT RUNNING
HubSpot Doesn’t Maintain Itself
Like any system, HubSpot requires ongoing attention.
Not just to keep it running—but to keep it working well.
This Is Where Most Teams Get Stuck with HubSpot
Over time, new processes are introduced, teams make changes to meet immediate needs, and data structures evolve—or quietly break down. Workflows get added, adjusted, or forgotten, and without consistent oversight, the system begins to drift from how it was originally designed.
Individually, these feel manageable.
Together, they create friction across your entire system.
- They don’t have a dedicated HubSpot resource internally
- Changes are made without full context
- Past decisions are lost over time
Nothing is technically “broken.”
But the system becomes:
- More difficult to trust
- Changes are made without full context
- Past decisions are lost over time
More Than Admin Support
Alterra provides ongoing HubSpot administration—but this isn’t just task-based support.
It’s about maintaining the integrity of your system over time.
That includes:
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Managing updates and changes intentionally
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Ensuring new requests align with existing structure
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Preventing conflicting workflows and data issues
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Supporting teams as they continue to evolve
In many ways, this role becomes:
A HubSpot administrator
And a HubSpot historian
Someone who understands not just how your system works—but why it was built that way.
Who This Is For
This is a strong fit for teams that:
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Don’t have a dedicated HubSpot administrator internally
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Need ongoing support beyond a one-time project
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Are actively using HubSpot across teams
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Want to maintain and improve their system over time
Who This Is Not For
This is probably not the right fit if:
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You’re looking for occasional, one-off support only
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You don’t have consistent usage of HubSpot across your team
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You already have the ability to maintain structure and process over time (GO YOU!!!)
Get Started
If your team needs ongoing support—or you want to ensure your HubSpot portal continues to evolve without breaking down—Alterra can step in as your dedicated resource.
We’ll work with you to define a level of support that fits your team and keeps your system moving forward.
Frequently Asked Questions
What Does Ongoing HubSpot Support Looks Like with Alterra?
Support is flexible, but typically includes:
- System maintenance & updates
Managing changes to properties, workflows, pipelines, and configurations - Request management
Evaluating and implementing new requests from marketing, sales, and service teams - Data hygiene & monitoring
Identifying and addressing duplicates, inconsistencies, and structural issues - Workflow management
Updating, troubleshooting, and refining automation over time - Reporting support
Adjusting dashboards and reports as business needs evolve - User support & training
Helping teams use HubSpot effectively in their day-to-day work - Platform updates & innovation
Proactively monitoring HubSpot product updates and identifying opportunities to apply new features in meaningful ways—so your system continues to evolve, not fall behind
How Do You Structure HubSpot Administration Work?
As with most things at Alterra, we're flexible. 😎
When it comes to Fractional HubSpot Administration there are two paths forward:
- A monthly retainer, a set number of house "on hold" with the Atlerra team that are dedicated to support you and your team.
- A bucket of hours that you use as you go.