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Alterra Blog

October 10, 2026
How to Track Offline Event ROI in HubSpot: Connect Events, Campaigns, and Revenue

Your Events Are Part of Your Marketing Strategy. Your HubSpot Reporting Should Reflect That.

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September 23, 2026
Your AI Strategy Is Only as Good as the Context You Give It

I spend a lot of time talking about what’s new in HubSpot: new features, new functionality, new ways to automate processes, and new tools that make...

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August 19, 2026
HubSpot Pipeline Best Practices: Pipeline = Process

Why Every HubSpot Pipeline Should Represent a Process

HubSpot is simplifying its pipeline limits, giving customers more fle...

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August 14, 2026
HubSpot’s New Marketing Contact Limit Can Prevent Surprise Billing

If You Do One Thing in HubSpot Today, Set Your Maximum Marketing Contact Limit

HubSpot has released a new billing safeguard that every Sup...

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July 30, 2026
HubSpot Introduces Cross-Object Filtering on CRM Index Pages

HubSpot has introduced cross-object fi...

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July 08, 2026
HubSpot Finally Lets You Associate Leads with Campaigns

 (And It's About Time)

For years, one of the biggest gaps in HubSpot's Campaigns tool has been the inability to associate the L...

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